Volkswagen Beetle, ca. 1957.

In 1957 LEGO was been asked to make VW Beetle models for the VW factory at Wolfsburg for promotion activities.

The models were given away to customers who had bought a VW Beetle. LEGO produced them only for a very short time probably because Schuco (regular producer until this time) couldn't produce enough models for VW dealers and their customers. Too much VW Beetle-orders in this era in Wolfsburg. So VW asked LEGO to produce this model, too.

The VW Beetle models are scaled 1:38.

The scale is not exactly 1/38. The original dimensions of a VW 1200 are L/W/H : 4070 mm x 1540 mm x 1500mm.
The dimensions of the model are L/W/H: 120 mm x 45 mm x 40 mm. So, the scale is: L = 1/33,917 ; W = 1/34,222 ; H = 1/37,50

The Beetle had a white bottom and rubber tyres.

At VW Dealers there was a board with eight different coloured models, showing the real colours of the real VW Beetles.

On the box is a drawing of a real VW Beetle, the VW 1200.